Creating and scaling meaningful online and offline community
client list 2019-2020
As a world leading community and marketing strategist,
Anne Scott works with brands across industries to create meaningful communities with powerful social impact and high ROI.
Taking your community, platform based business, startup, app or multi-sided marketplaces from ignition to scale.
With a strong background as a CMO in the tech startup space, strong proponent of purpose-led marketing and acknowledged recently as one of the most meaningful community leaders in the world by Facebook, Anne Scott works with businesses, organisations, brands, execs and teams across the globe to create, launch, grow and scale sustainable communities on any platform. Anne offers customised strategy, training, resources, people and unique insights gained over 10 years building successful communities online and offline.
Anne Scott is the founder and CEO of Girl Gone International, the world’s largest online and offline community for international women. On a budget of zero, GGI has scaled to over 200 local hubs in 70 countries, 500,000 members, 15,000 events, a team of 600 and a monthly organic reach of 8 million.
International Women's Day, Facebook
International Women's Day, Sky.com
Createch Stage Live at CogX
Sequoia Community Building workshop
Digital Women's Community Leader of The Year
Facebook's Admin Education Training Online Course
Facebook Community Management
Facebook Groups Product, Large Groups
Facebook Community Education Film 'Expanding your community
Facebook International Press Day
Facebook Influencer Series
Facebook 'How To Maintain a Strong Community Culture'
Facebook 'Maintaining a Strong Community Culture'
Facebook Leadership Summit "How to Scale Communities"
Facebook Communities Summit "Managing a Healthy Community"
MS Sessions Conference, Prague, 'Community 101'
Presenter & Trainer
Anne Scott works with brands, executives and teams across the world to create, launch, grow and scale sustainable communities on any platform via customised strategy, training and resources.
Anne collaborated with Facebook on the new Community Hub - a place for community content, latest product announcements, stories and community programs intended to educate and empower community builders with product and soft skill best practices in order for them to feel supported to build the communities of their dreams.
Lead with Purpose
navigating crisis and the new reality
Anne will work in 2020 with organisations to navigate the crisis, recover and lead in the next normal. Businesses will need to revisit what their brands stand for, work on new value propositions to their customers, create new content and authentic messaging.
Purpose-led customer playbooks will be created to build out new customer decision and sales journeys that create trust, confidence, loyalty, engagement, new experiences and differentiation. Businesses that do this will be best placed to gain new business, develop new partnership models and drive innovations that meet emerging opportunities.
the one thing that will never change
Purpose driven marketing and community marketing is powerful. Building a meaningful brand community means a loyal audience, advocacy, retention, referrals, sales and communication and needs strategy and expertise for success.
CMO - UXUI - DESIGN
Digital + Tech
The COVID-19 crisis has shifted the world to digital shopping and working. This shift is likely to be permanent so while brands should currently focus on maximising digital sales and capabilities, to survive and thrive in a the new post pandemic world, Anne will be recommending clients shift focus to virtual sales, digital trial offers and a multi-channel sales approach that provides the customer with an integrated customer experience.
Longer term, recommendations include integrating AI and data at scale, splitting mobile apps between service portals, top-of-funnel data generators and eCommerce engines and, in local retail, treating stores as experiential stages and local event-driven shopping occasion locations.
Community Marketing Clients 2018 & 2019 include
emoov, Mashroom, Ella Festival, Neighbour
Wireframes, Clients 2018 & 2019 include
Neighbour, Girl Gone International, QTELLA. Mashroom
Anne's strong academic background in International Finance and Economics comes in useful when creating business plans, media and partnership packages, pitches, pitch decks, sustainability plans, and key financial documents for potential investors.
The GIRLGI magazine has been read over 2 million times and is known in the industry as the first ever women travel's digital magazine publication to be created. Each publication is created and designed in-house. Anne works with brands to explore and create mediums to reach and connect with target audiences in the most meaningful way.
In the media
In 2020-21 Anne has been featured in the following publications.